Capital good result with online fundraising
Howard Lake | 29 August 1997 | News
Capital Radio raised nearly £1000 online for Help A London Child in one week in March when it accepted online donations as part of its annual telethon.
“We were very happy with this, given the fear and misinformation surrounding online credit card transactions”, Webmaster Tom Loosemoore told UK Fundraising.
“The site sits very well with the telephone pledge service, since the phones are often jammed, which is never the case for the site”.
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Plans for 1998 include integrating the whole Help A London Child auction into the Web site.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.