Red Cross partners with Vaxhuall on Safety Net
Howard Lake | 15 September 1997 | News
Someone was going to come up with an online charity tie-in called Safety Net sooner or later, so the name of Vauxhall’s road safety site in collaboration with the British Red Cross will come as no surprise.
This example of corporate involvement demonstrates that charities should not work with companies online solely in terms of seeking sponsorship. Charities themselves often have compelling and unique content that can be provided and sold on to appropriate companies.
The opportunities for charities to raise funds by syndicating their Web content are clear.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.