Great Fundraising Organizations, by Alan Clayton. Book cover.

UK online households double

The number of households in the UK that have Internet access has doubled within a year. There is now even less reason not to start testing and investing in online fundraising.

By June 1997 there were 960,000 households online, compared to just under 400,000 in June 1996, according to NOP.

How many of those households contain charity donors or volunteers? More to the point, how many contain your organisation’s donors or volunteers?

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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