How many domain names is enough?
Howard Lake | 29 January 2001 | News
How many domain names does an organisation need to register to protect its brand online?
According to domain name registrar NetNames, the BBC has reportedly registered around 3,000 domain names over the last few years. This is estimated to have cost the corporation more than half a million pounds.
The domain names are the standard country level variants of BBC.com plus the names of TV and radio shows.
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Significantly, Netnames reports that “Staff at the BBC are actively encouraged to put forward ideas for new domain names for new programmes, products and services that have yet to be registered.” Has an equivalent practice caught on in non-profits yet?
Find out more about domain name registrations at NetNames.
- New .ngo and .ong domain names launch on 17 March (27 January 2015)
- UK Fundraising auctions domain names (9 March 2004)
- Latest total for number of .org domain names (15 November 2019)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.