British Heart Foundation says 'Wear Red'
Howard Lake | 30 April 2003 | News
The British Heart Foundation is for the first time encouraging wider participation in its fundraising and awareness week by encouraging people to wear red.
Heart Week takes runs from 7-15 June 2003, and the charity is encouraging people to wear red throughout the week or at least on Friday 13 June. Of course, it is also encouraging people to make a donation of at least £1 as well.
Supporters can also buy a new heart-shaped BHF ribbon.
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The Wear Red for Heart campaign is being promoted through postcards and on the Web to schools and membership organisations.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.