Agency Republic spins off division to serve charity sector
Howard Lake | 31 October 2003 | News
Integrated media agency Agency Republic has created Social Republic, a new unit which will provide services specifically to charities and organisations involved in social change.
Social Republic will be run by Peter Askew, the co-founder of Agency Republic. It will offer advertising, direct marketing and digital skills to create campaigns for a range of charity and non-profit clients.
Social Republic believes that by offering the integrated marketing skills of its parent company it will offer something new to charities. The new company’s first client is Samaritans who will launch a television, print and digital campaign in November 2003.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.