MORI say charities rely on younger "feelgood Freddies"
Howard Lake | 7 January 2004 | News
A MORI survey reports that average charity donations have stayed static over the past seven years at around £86 per person.
MORI have used the data to distinguish between different types of charity donors. Some of the more valuable to charity it describes as “feelgood Freddies”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.