Mobile Lottery announces 10 beneficiary charities
Howard Lake | 7 February 2004 | News
The ten charities that will benefit from the UK’s first mobile lottery have been announced.
The charities include The Children’s Society, Cancer Research UK, International Care and Relief, WaterAid, and Afrikids. The Mobile Lottery, founded by Charles Cohen, the former founder of online currency Beenz, will donate 20p of each £1 ticket sold.
Donations will be made to each charity in turn to ensure an equal distribution. Lottery players will be informed which charity has benefited after they buy a ticket.
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The lottery, operated by Alladdin Lotteries, will be hosted by mobile operator T-Mobile, whose customers will be able to play via it’s t-zones service. People using other mobile networks will be able to play by registering via text message.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.