Charities "lose out on £395m" because donors don't choose Gift Aid
Howard Lake | 11 February 2004 | News
Research by Direct Debit reveals that many donors are still not giving tax efficiently through Gift Aid when they could.
Direct Debit’s research found that 57% of donations are made spontaneously and are not part of a planned giving, tax-efficient approach. Street collections and sponsored events accounted for much of this type of income.
Of those surveyed only 24% made charitable donations on a planned or regular basis. Twenty six per cent said they gave to charity what they could afford when they were asked.
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Direct Debit is the most popular method of giving regularly to charity, with 53% of those surveyed choosing it. Standing orders were used by 10% and 8% gave by payroll giving. A quarter of those who gave regularly did so by cash or cheque.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.