Red Cross recruits 3,500 new online donors following Iran earthquake
Howard Lake | 19 February 2004 | News
The British Red Cross’s Iranian earthquake appeal of December 2003 generated online donations from 3,500 new donors.
The appeal was launched on 26 December 2003 following the earthquake that devastated the town of Bam and surrounding areas.
According to Revolution magazine, the Red Cross is analysing the motives and activities of these donors using RedEye’s visitor identification and customer profiling tools. These enable the charity to detect patterns with a view to being able to segment the donorbase in the future to send targeted appeals and messages.
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The tools are also being used to track the results of search engine marketing activity by the British Red Cross.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.