Sunflower Challenge promoted entirely online for first time
Howard Lake | 15 May 2004 | News
The annual Sunflower Challenge in aid of WaterAid is this year relying on online promotion alone for the first time.
The Sunflower Challenge encourages young children at nurseries to grow sunflowers which are then sponsored by how much they grow. The campaign is sponsored by Nursey World magazine.
In its third year, the campaign is for the first time being promoted entirely via its Web site. All resources such as sponsorship forms and growing tips can be downloaded from the site.
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One small gap we noticed was on the additional resources page. Here they list books for children about growing flowers, but they don’t link into Amazon.co.uk where they could easily earn commission on any online sales of the books as an Amazon Associate.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.