Oxfam launches alternative gift catalogue for Christmas
Howard Lake | 20 October 2004 | News
Oxfam has launched “Oxfam Unwrapped”, an alternative Christmas catalogue that lets you buy a goat for someone in the developing world, rather than the usual ethnic luxury rug or rattan wastepaper basket that you buy for a friend or family member.
The Oxfam Unwrapped catalogue contains 34 brilliant items that you can “buy”, including a goat, a beehive, a bicycle, and even a classroom.
The catalogue offers an alternative to choosing a present for someone which you suspect they don’t really want. It’s also more attractive than giving a donation on behalf of someone.
If you buy a goat or any other catalogue item, you get a card and unique voucher describing the gift to give to your friend or Oxfam sends it direct, and the actual ‘gift’ goes to someone in the developing world.
The idea is not new. Heifer International in the USA has been offering this attractive method of giving to its supporters for years.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.