£800,000 given by iTV viewers to Asian tsunami appeal
Howard Lake | 8 January 2005 | News
Interactive TV donations to the Disasters Emergency Committee (DEC) appeal for victims of the Asian Tsunami reached £800,000 in the week to 5 January 2005.
More than 16,000 viewers have used the interactive TV function, provided by the Community Channel, to make a donation since the facility was introduced on 29 December 2004. The average donation was therefore £50.
Digital satellite viewers have been able to contribute to the appeal through the TV set by pressing the red button on their Sky remote control while watching Sky News, the Community Channel or Channel 4.
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All funds raised will go to the Disasters Emergency Committee.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.