Bookshop Partnership offers new books affinity fundraising scheme
Howard Lake | 30 January 2005 | News
Book promotions and handling company The Bookshop Partnership is offering charities 15% of the price at which it sells books to their donors and supporters.
The new affinity scheme lets charities offer their supporters a pre-agreed selection of six-book sets at half the retail price. Charities will receive 15% of the sale price.
The Bookshop Partnership is offering charities copy, images and web links to help them promote the opportunity online.
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Bookshop Partnership’s Managing Director Polly Ernest said: “we provide the charities with everything they need to get the offer up and running, and it is then up to them to promote the concept and the web link to their supporters.” There is also an offline option for donors to post or telephone their order. “We can also tailor off the page offers for charities’ magazines if they want us to,” added Ernest.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.