Great Fundraising Organizations, by Alan Clayton. Book cover.

Love at first site for Imperial Cancer

Howard Lake | 12 February 1998 | News

The Imperial Cancer Research Fund has unleashed Cupid [formerly at http://www.icnet.uk/cupid/] to bring joy to lovers as St Valentine’s Day draws near, and to raise some funds at the same time. Donors can send any of five e-mail Valentine’s cards to their loved one, in return for a suggested donation of £5. But Cupid’s arrow has an extra sting – the recipient can find out the e-mail address of the sender, provided he or she pays a £5 donation to ICRF!

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