Average online gift 30% higher than average offline, says US survey
Howard Lake | 26 March 2005 | News
The average online donation for 200 clients of online fundraising service eTapestry was $133.25, according to research by credit card processing service company IATS. This is 30% higher than the $89.25 average for offline gifts to US non-profits reported in another IATS study.
IATS, part of the Ticketmaster compoany, analysed the online donations handed during 2004 by 200 nonprofits using eTapestry’s software. Over $1 million was handled in 7,500 donations.
As Andrew Mosawi, Director of Nonprofit Services at IATS Ticketmaster, said: “these numbers confirm the belief that online donations are higher than offline ones, and that online fundraising, if implemented correctly, can be an excellent way to raise money.”
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He added: “it also points to the fact that an online fundraising system that is integrated into your donor database is an extremely efficient way of processing donations”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.