Winning the Story Wars
Why Those Who Tell – And Live – The Best Stories Will Rule the Future
Does your brand tell a story?
In “Winning the Story Wars,” storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell “values-driven stories” through the “right” channels will revolutionise marketing. Above that, they may become humanity’s greatest hope for the future.
It’s no surprise that most of today’s marketing messages are swallowed up in a flood of noise the minute they hit the market, with thousands of ads and emails hitting each recipient on a weekly basis. And those recipients, empowered by social media tools and on-demand viewing, will ignore you in favor of something they’d prefer to seek out themselves. Sachs cites a quote from the former advertising chief at Macy’s and Citigroup to emphasise this point: “The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.”
For those of us who not only want to be heard, but need to be heard to create a better future – the time has come to cross the chasm with the only strategic approach that has ever really worked: telling great stories.
More from JonahSachs.com.
WATCH: Winning the Story Wars: Jonah Sachs at TEDxRainier
Reviews
“Jonah Sachs knows stories. He’s responsible for some of the most popular and respected viral messages of all time: The Story of Stuff, The Meatrix, Grocery Store Wars, and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Wars—and join the fray.”
Dan Heath, coauthor, Switch and Made to Stick
“Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well.”
Deepak Chopra, founder, The Chopra Foundation
“We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell.”
Bill Bradley, former US Senator; Managing Director, Allen & Company
