Lycamobile to donate £1 for every £10 top-up
Howard Lake | 25 April 2014 | News
Lycamobile, the global low-cost international mobile call provider, has announced Lycagiving, an initiative which will raise funds for funds for 10 national UK charities.
Every time a customer tops up her or his account by £10 or more, Lycamobile will donate £1 to the customer’s chosen charity. The option to select a charity is given following the top-up payment: the customer will find the option to nominate a charity on their online My Lycamobile account.
Beneficiary charities
The charities that Lycamobile customers can choose from are:
- Action Aid
- British Heart Foundation
- Cancer Research UK
- Macmillan
- NSPCC
- Oxfam
- RSPCA
- Save the Children
- UNICEF
- Water Aid
The donation under Lycagiving does not of course cost the customer anything: it is made by the company.
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Lycamobile Group’s charitable support
Since it was set up in 2006, the Lycamobile Group has donated to development projects in India, Sri Lanka, Nigeria, Tanzania, Romania and Sudan.
Subaskaran Allirajah, Group Chairman at Lycamobile, said:
“The larger your business becomes, the greater responsibility you have to give back.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.