Kickstarter UK Handbook
300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs.
Table of Contents
4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER
– Kickstarter or Indiegogo?
– Build Your Own Platform
– Do I Have a Product to Pre-sell?
– Do I Have the Time to Market My Project?
– Is My Business Too Local?
– True Story: Emilie and Her Tea Pot
– Do I Need the Funds?
10 THINGS TO DO BEFORE KICKSTARTER
– The Most Important Action to Succeed
– Find One Customer
– Browse Your Email and Facebook
– Estimate the Cost
– Prepare Your FAQ
– Do (Not) Build a Community
– True Story: Rain
– A Fan Film about Storm
– Rearrange Your Website Specifically for Kickstarter
– Set Up Your Company
– You Are Almost There
13 HACKS FOR MAKING A SUCCESSFUL VIDEO
– Video Used to Be Our Most Important Marketing Weapon. What Has Changed?
– Be Personal, I’ll tell you how
– Pick the “Face” of the Project
– True Story: Loka the world of fantasy chess
– Split the Team Between Mini Videos
– Tell Your Story (Hint: Underdogs Sell)
– True Story: the Zombies of Rebuild
– Don’t Explain the Features of Your Product
– Anticipate Their Questions
– Add a Call to Action
– Add Gamification
– Add Secondary Videos
– Show Your Social Media
– True Story: Veronica Mars
– Don’t Just Ask for Help, Give Them a Wish List
– Use a Small Pledge to Get their Emails
– Which Video Sells the Most?
– What’s Happening behind the Scenes
– Video Checklist
CREATING YOUR MEDIA LIST
– Start Small, Sell Big
– Why You Don’t Need a Blog
– 3 Tools for Creating Your Media List
– True Story: Minaal
YOU HAVE A LIST OF BLOGGERS, NOW WHAT?
– Outsource Your Research
– What You Can Outsource and What You Can’t
– Outsourcing for Non English Speakers
MOVE YOUR MEDIA LIST TO THE NEXT LEVEL
– The Spray and Pray Tactic
– The Buddy Call Tactic
– Tips for Managing the First Contact
– Dealing with Bloggers after the Story is Confirmed
– Dealing with Bloggers after Launch
– How to Know if Anybody Read Your Email
HOW TO SET UP PLEDGES THAT SELL
– Early Bird
– Thank You Pledge
– True Story: OwnPhones
– The Backer Borne Pledge
– Limited Edition Pledge
– Put the Backer in the Pledge
– Stretch Goals
– True Story: SCiO Your Sixth Sense
8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN
– Best Duration for Your Campaign
– Best Time of the Year to Start a Campaign
– True Story: Coolest Cooler
– Best Day of the Week to Start a Campaign
– Set Up Free Stats for Your Campaign
– Get Informed if a Blogger Talks About You
– Beta Test Your Product Online
– Checklist for Your Kickstarter Page
– Get the Best Consultants for Free
12 MARKETING HACKS FOR YOUR CAMPAIGN
– Send Them One Sock
– True Story: Metal Gear Solid the Movie
– Sharing Pics on Imgur
– True Story: The Seed
– One Thousand Tweets Tactic
– True Story: Prodigy
– Get the Stars on Your Side
– True Story: Star Trek Axanar and George Takei
– Find Your Tribe
– True Story: Urban Heroes
– Twitter Marketing for Crowdfunding
– The Collateral Twitter Tactic
– Promote Your Campaign through Twitter Search
– How to Get Free (Real) Retweets
– Promote Kickstarter Before Kickstarter
– Kickstarter as a Marketing Tool
– True Story: Ubuntu Edge – The Secret of Reddit
6 THINGS TO DO AFTER THE CAMPAIGN ENDS
– What Happen When the Campaign Ends?
– Transform Kickstarter into Your Personal E-commerce
– Convert Your Backers into Long Term Customers
– Managing Delays: Kill Two Birds with One Stone
– A Couple of Administrative Tips
– Selling Through Kickstarter After Kickstarter
– Or Sell Your Entire Company
– True Story: Oculus Rift
– True Story: Matter and Medium
KICKSTARTER UK FOR NON BRITISH
– Apply for Non British People
– Apply for Non British Companies
– How-to Open a UK Bank Account
– Setting Up a UK Company TEMPLATES
– Media Database
– Blogger Sheet
– First Contact
– Acquaintances and Coworkers
– Friends and Family
– Bloggers
– Backers
– Autoresponder
– Virtual Assistant Email
USEFUL LINKS AND RESOURCES
More from Kickstarter UK Handbook.
Author
Stefano L Tresca was employee No. 8 at Wind, a telecom startup company sold for $12.1 billion. Bestselling author and passionate about travelling, he worked in over 20 countries, until he quit the corporate life in 2011.
Today Stefano enjoys writing, mentoring startup companies, and occasionally consults for corporations on innovation and investments.
Many years ago, he felt in love with the city of London, and that’s where he lives now, when he’s not travelling.
Reviews
“This book covers every aspect of a crowdfunding campaign, it is not just about Kickstarter.”
Amazon Italy
More up to date?
If you’re looking for more up to date advice from Kickstarter, try this handbook section from their website.
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