The Ultimate Guide to Facebook Marketing for Nonprofits
How to attract supporters and receive more contributions for your nonprofit through Facebook.
This quick and simple-to-follow guide is aimed at helping you create and develop an effective Facebook marketing strategy that will translate into attracting donors, increasing supporter engagement and receiving more contributions for your cause. It’s based on proven tactics and strategies that will allow you to leverage the Facebook community and accomplish your nonprofit organisation’s goals.
From planning to monitoring and evaluating the results of your Facebook marketing campaigns, “The Ultimate Guide to Facebook Marketing for Nonprofits” will take you through the most important aspects that you need to consider in order to improve your visibility and audience engagement on Facebook.
This quick guide is for you if you answer “Yes” to any of the following questions:
- You have basic knowledge about how Facebook works and you’re serious about promoting your nonprofit through Facebook.
- You want to create awareness about your cause through Facebook.
- You want to attract more supporters and engage with them.
- You want to raise more funds for your cause.
- You have a limited marketing budget for your nonprofit.
- You’ve been trying to promote your nonprofit on Facebook, but haven’t had the success you would like to have.
- You know the importance of maintaining communication with your donors and supporters.
This guide is not for you if you’re looking for more advanced or expert level Facebook marketing strategies. However, you may learn new foundation concepts that may help you accomplish better results when marketing your nonprofit through Facebook.
Published in 2015 the guide was just a little too early in that Facebook’s free fundraising tools, which by 2021 had been used to raise over $5 billion for causes around the world, were only in their infancy and not available beyond some US nonprofits.
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