DSC publishes guide to Major Donor fundraising
Howard Lake | 12 September 2006 | News
The Directory of Social Change has published “Major Donor Fundraising”, offering practical, step-by-step advice about how to go about getting – and, most importantly, keeping – major gift donors.
Author Margaret Holman, a US fundraiser with 30 years’ experience, explained why she and UK fundraiser Lucy Sargent wrote the book. “We were researching a fundraising presentation in London”, she said, “when we discovered we couldn’t find any resource material that had been published in the UK on this subject, yet there are hundreds of books available on major gift giving, and getting, in the US.”
Using case studies and real-life examples from both the UK and the US, this book shows clearly and concisely how to find and keep major donors.
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Published by the Directory of Social Change in association with Charities Aid Foundation and the Institute of Fundraising, “Major Donor Fundraising” costs £22.95
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.