Social Misfits Media publish free guide to crowdfunding by charities
Howard Lake | 5 April 2016 | News
Social Misfits Media has published ‘Make It Rain: Tips & Tricks for #Crowdfunding Success’, a free guide for charities and not-for-profits.
The guide is designed to inspire organisations and help them to start thinking strategically about crowdfunding as a fundraising approach.
Sponsored by JustGiving and the Institute of Fundraising, ‘Make It Rain’ features interviews and case studies of successful crowdfunding campaigns, including Not My Style, Hollaback!, The Royal Academy of Arts and Doctors of the World. It divides the crowdfunding process into three stages – pre-campaign, live campaign, and post-campaign.
Designed as “a roadmap to ensure crowdfunding success”, the guide includes practical recommendations from the Institute of Fundraising and JustGiving and video tips from staff at NuccoBrain. It helps organisations work out if crowdfunding is the most appropriate course for them through a flowchart quiz.
View full-size flowchart
Fifth guide from Social Misfits Media
This is the fifth free guide for charities on using social media effectively. They published the first one, About That First Tweet, in 2012, and the most recent addition was What’s Data Got to Do With It?
Make It Rain: Tips & Tricks for #Crowdfunding Success can be downloaded in PDF at no charge from Social Misfits Media.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.