The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Christian Aid uses affiliate marketing to promote Present Aid

Howard Lake | 6 February 2007 | News

Christian Aid has partnered with online affiliate network Affiliate Network to drive sales at its Present Aid gift website. The charity is offering 12% sales commission on products sold via affiliate partners’ websites.

Present Aid offers over 30 fun and unusual virtual gift ideas such as bicycles, goats and ducks. The income from each gift sale is credited to one of the following funds:

* Agriculture and livestock

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* Emergency and disaster preparedness

* Healthcare including HIV/Aids

* Power & energy

* Training and education

* Water and environment

Christian Aid offers a tiered commission structure for sales generated by affiliates:

Tier 1: 0 – 24 sales per month – 8%
Tier 2: 25 – 39 sales per month – 10%
Tier 3: 40 + sales per month – 12%

In common with other online affiliate marketing by charities Christian Aid offers a 30 day cookie period, meaning that affiliates can be credited with purchases made up to a month after the visit to their website.

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