Bebo delivers visitors for WalkEARS' Red Nose Day campaign
Howard Lake | 14 April 2007 | News
Walkers Crips’ walkEARS website, supporting Comic Relief, derived considerable traffic from its presence on social networking site Bebo.
According to Hitwise UK, Bebo was the third largest source of visits from UK Internet users to the Walkears website in the week before Red Nose Day on 16 March. It accounted for 7.42% of the site’s visits.
Bebo’s home page included a sponsored link which promoted a “Big Bebo Takeover” contest encouraging Bebo users to design a Red Nose Day themed home page. Hitwise UK described this as “a great example of harnessing the creativity and energy of an online community, with recognition within the community as the reward.”
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The walkears.com website jumped 4,892 positions in Hitwise UK’s rankings in a month, from 5,421st in the week ending 3 February to 529th in the week ending 10 March.
In the four weeks leading up to Red Nose Day the walkEARS website’s visits increased six-fold. In the same period visits to the Red Nose Day website increased three-fold.
In the same period the share of UK Internet searches for “walkears” rose seven-fold, while the share of UK Internet searches for “red nose day” rose nearly three-fold.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.