New edition of Corporate Fundraising Guide out next week
Howard Lake | 5 July 2007 | News
A new edition of Valerie Morton’s ‘Corporate Fundraising Guide’ will be launched by the author at the Directory of Social Change stand at the Institute of Fundraising’s annual Convention at the Hilton London Metropole on 9 July at 12.45pm.
The third edition sets out the principles of corporate fundraising and includes case histories from a wide range of charities and companies.
It will help readers decide whether corporate fundraising is an appropriate direction for their charity, develop an outline strategy, and make their first approach to companies in an appropriate way.
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The author first gained experience in corporate fundraising at NSPCC where she was responsible for both the first £1 million company adoption of a charity with Asda and the development of a substantial stream of income from the then newly introduced payroll giving scheme.
In her current role as a fundraiser and consultant, Valerie has worked with many clients to develop innovative corporate partnerships and to maximise income from corporate relationships.
“Valerie has pulled together such great talent from the corporate fundraising world in this collaborative work. It will make this new edition of her well established Guide even more successful,”‘ said John Martin, DSC’s Commissioning Editor.
The book retails at £22.95 and can be ordered online from the DSC. Institute of Fundraising members can buy the guide at a a discount of 15% to IOF members on the launch day.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.