Crisis 'Send a Singer' Christmas online fundraising campaign hits its £1m target

Howard Lake | 3 December 2007 | Blogs

Back at the end of October I wrote about an innovative online corporate fundraising campaign that our team at WWAV Rapp Collins had just developed for homelessness charity Crisis.
Based around the microsite Sendasinger.com, the idea was for companies to replace their traditional Christmas cards with video e-cards of carols sung by choirs made-up of folks who have been helped through Crisis projects – and the target was to raise £1 million.
The great news is that this ambitious target has now been met! A success celebrated through a double page advertisement in the Financial Times today (using space donated by the paper) listing all of the companies who took part.
All in all, a great example of how the video capabilities of today’s high speed internet can be used to deliver innovative, fun, and highly successful online fundraising.
Anyone else out there using video to raise money from either corporate or individual donors? If so, let us know how you’re getting-on by using the comment function below.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.