Legacy and In-memory Fundraising
This guide brings together 24 of the charity sector’s biggest thinkers and most experienced fundraisers to offer you sound, practical advice.
You’ll learn techniques and strategies, as well as other important things to consider such as legalities, ethics, timing, using events and identifying those to target.
Published by the Directory of Social Change, it covers essential information on how to manage legacy income and is packed with case studies and has been updated to take account of recent developments in:
- Legacy data analysis
- Digital communications and media
- New in-memory giving strategies
- Legacy administration systems
‘This book reads like a who’s who of some of the greatest legacy and in-memory fundraisers over the past decade. From crafting your case for support to creating conversations; and from legacy forecasting to legal pitfalls – this book has it all.”
WATCH: Claire Routley on legacy and in-memory fundraising
The book is published in association with the Hartsook Centre for Sustainable Philanthropy at Plymouth University and the Chartered Institute of Fundraising.
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