DKMS asks people to nail blood cancer with a mani-pedicure party
Melanie May | 4 September 2018 | News
Blood cancer charity DKMS is challenging people to raise money to cover the costs of registering new potential blood stem cell donors by holding a mani-pedicure party.
Based on the statistic that one person is diagnosed with a blood cancer every 20 minutes – the average time it takes for a manicure – DKMS is challenging people to help fight blood cancer this Blood Cancer Awareness Month by hosting a #LetsNailBloodCancer mani-pedicure party. The money raised will help DKMS register more potential blood stem cell donors and continue its work to save more lives.
In the time it takes to get a manicure, someone is diagnosed with #BloodCancer.
This #BloodCancerAwarenessMonth join us, @BarryMCosmetics & #LoveIsland's Rosie Williams & fight blood cancer by raising money with a #LetsNailBloodCancer mani-pedicure party.https://t.co/awjEXYHlwE pic.twitter.com/uVtO3Hg9x6— DKMS UK | We Delete Blood Cancer (@DKMS_uk) August 31, 2018
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According to the charity, it costs it £40 to register a new potential blood stem cell donor in the UK, while a recent survey showed that of those people who usually get their nails done professionally, 89% would spend up to £40 on a monthly manicure. DKMS has teamed up with British cosmetic brand Barry M to provide fundraising kits, including a bottle of red nail paint, to help people host a #LetsNailBloodCancer mani-pedicure party and raise money to cover the costs of registering new potential donors.
Caroline Richardson, Head of Fundraising at DKMS said:
“We wanted to double the feel-good factor with this campaign by encouraging people to pamper themselves while also helping to give people in need of a blood stem cell transplant a second chance at life. The #LetsNailBloodCancer parties are a great alterative to a professional manicure and our fundraising kits contain a beautiful shade of Barry M nail paint. We’ve had a fantastic response from everyone so far. We hope more people sign up for a kit.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.