Great Fundraising Organizations, by Alan Clayton. Book cover.

Battersea doubles online giving targets with new donation platform

Melanie May | 28 January 2019 | News

Battersea’s online giving income doubled recently in a trial that saw digital product studio Addition switch the charity to its online giving platform, goDonate.
Battersea ran a three-week trial in December after Addition – part of agency WPN Chameleon (WPNC) – implemented goDonate Enterprise to boost digital pledges. The split test trialed the new donation service against the charity’s previous platform.
Results included:

Key features of the platform include:

The charity is also currently using goDonate to manage monthly donations for its Sponsor a Kennel campaign. Supporters are sent follow-up emails featuring updates about their chosen kennel or kitty cabin with the platform integrating with Raiser’s Edge CRM, Rapidata and Adestra for email delivery.
Vicky Reeves, Managing Director Digital at WPN Chameleon, said:

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“Battersea wanted to simplify and improve the online giving experience for its supporters with a more engaging donation journey, and offer greater choice using the latest payment technologies.
“It was also important to give the charity the flexibility of deploying campaign-specific journeys, which goDonate delivers. We’re thrilled with the test results, particularly at such an important time of year for the organisation.”

Lauren Rayner, Head of Digital, Battersea, added:

“We are really pleased to have launched the new platform and receive such encouraging initial results. WPNC are great to work with, helping us create better experiences for people who wish to donate in new and innovative ways.”

 

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