New DSC book on high-level volunteers
Howard Lake | 5 June 2008 | News
The Directory of Social Change has published ‘Patrons, Presidents and Personalities’, a guide to using high-level volunteers in charities.
Written by Eileen Hammond, the book explains when is the most appropriate time to recruit such volunteers and how best to use their services. Making the right decisions in this area is essential for charities, given that mistakes can cause significant problems for charities and their reputation.
It explains the difference between patrons, presidents and personalities, and covers how to recruit celebrities and how to manage the relationship. It also covers understanding and making clear exactly what celebrities and personalities can achieve for a charity.
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The book is available at £18.95 from the Directory of Social Change, from Amazon.co.uk which currently charges an extra £1.99 sourcing fee, or from the UK Fundraising Bookshop.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.