Nation's charity, trusts outside the box
Howard Lake | 30 May 2007 | Newswire
Full service marketing agency, outside the box, turned a straight-forward design and marketing brief in to a much enhanced proposition for attracting corporate members to Europe’s leading conservation charity, The National Trust.
Drawing on a previous experience of working for corporate support for the arts, OTB were instrumental in developing the cost and benefit structure of the just launched Corporate Supporters Scheme.
Businesses interested in taking corporate membership gain by giving their staff free access to National Trust properties as well as many other benefits.
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Corporate Partnerships Manager, Elin Horgan, from National Trust’s Business Development Team, commented on OTB’s appointment; “outside the box impressed us initially with their inspiring designs, but they have also added significant value to our proposition” She added that “their understanding of corporate decision-making dynamics has combined really well with our own expertise on the charity’s positioning and benefits.”
OTB has produced a distinctive brochure, welcome pack, and interactive online access site for redeeming the benefit vouchers, as well as the supporting leaflets and promotional banner stands. Creative Director of outside the box, Chris Arden, explains, “we’ve exploited the stunning photography of the National Trust’s properties and locations to maximise brand identity”.
Picture Editors
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Notes for Editors
Outside the box are the full-service marketing communications specialists, renowned for innovative thinking and creative online and offline solutions.
Their culture of ‘Marketing Investment’ is based on a heritage of its senior managers, who have been working at the forefront of direct marketing for over twenty years.
otb are independently owned and are based in the UK, with head offices in Leeds. A major factor in otb’s long-standing popularity has been the longevity of key staff and clients.
Originating in 1994, otb are a favoured choice for customer acquisition/retention campaigns, by the cream of European businesses. Recently this has included:
- Arup
- Morrisons
- ASDA
- Müller
- Boots
- Nestlé
- Corgi Classics
- Next
- Craghoppers
- npower
- Dr Oetker
- Otto
- Dulux
- PZ Cussons
- McCain
- Seabrook crisps
- By their very nature, otb know no limits or boundaries, but their core offerings are:
- Branding
- Corporate Identity
- Creative Design & Artwork
- Direct Marketing
- E-commerce solutions
- Exhibition Design
- Point Of Sale materials
- Print origination/management
- Sales Promotion
- Strategic Marketing Communications Planning
Recent wins have meant otb are rapidly growing in staff numbers and client accounts. Projected billings for 2007 are currently estimated at £8.3 million.
More Information
[deleted]
www.outsidethebox.co.uk
Danni Lindley
Account Executive
Lexicon PR Ltd
[deleted]
Email: [deleted]
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.