Guide Dogs choose IRIS CARE CRM
Howard Lake | 5 December 2008 | News
The Guide Dogs for the Blind Association has selected the IRIS CARE CRM and fundraising system from IRIS NFP Solutions following a review of its technology and fundraising capabilities.
The IRIS CARE system will provide support for the charity’s fundraising operation that includes direct marketing, individual giving, community and branch activity, events, corporate relationships and legacy marketing, trusts and in memoriam gifts.
Shahid Choudbury, Project Manager at Guide Dogs said: “We are most impressed by the functionality of the IRIS CARE system and we believe it will bring tangible benefits and making it possible for all of our remote workers to access live information that will improve efficiency in all the operational areas.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.