Twollars – a Twitter based fundraising currency
Howard Lake | 31 May 2009 | Blogs
There has been a lot of discussion this year about the potential value of microblogging service Twitter to nonprofits, so I’d imagine there will also be a lot of interest in the latest version of the Twitter-based virtual currency – the Twollar.
Described as “a currency of appreciation” for Twitter, the idea is that every Twitter user is given 50 Twollars and can then use these to thank or reward other people who use Twitter.
But the interesting thing is that you can also give your Twollars to a charity which uses Twitter and the receiving charity can then convert them into real money at an exchange rate of 10 Twollars to 1 $US.
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Click here to read more about Twollars on Giving in a Digital World…
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.