Great Fundraising Organizations, by Alan Clayton. Book cover.

Cancer Research UK’s new video campaign

Video conference graphic. Photo: Pixabay.com

The ad is CRUK’s first national television campaign to feature cancer patients and survivors, and focuses on the emotions and realities of being given a cancer diagnosis.

The campaign aims to raise awareness about cancer and the work the charity does to prevent and treat it, and to help CRUK raise funds to keep its support flowing to the researchers who need it.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

[Video at http://www.youtube.com/watch?v=EUQo3m3tGB0 no longer available]

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