The Power of Purpose
Inspire teams, engage customers, transform business
In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.
Purpose is the secret ingredient – with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?
The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.
About John O’Brien
John O’Brien is an ethical purpose expert who has worked with clients including HRH The Prince of Wales, individual entrepreneurs and over half the FTSE 100.
He is co-founder of Destria Partners, the international purpose agency based in London, whose clients have included amongst others, Virgin Atlantic, Etihad, L’Occitane, WWF, Walgreen Boots Alliance, Banco Intessa and the UK Government.
