Great Fundraising Organizations, by Alan Clayton. Book cover.

Helping non-marketing people think through marketing ideas

Howard Lake | 26 November 2010 | Blogs

It has been too long since my last blog and I have no excuses other than that things have been incredibly busy helping charities and community groups meet some very tough objectives – apologies to regular readers. This week I’ve been part of a team delivering marketing and communications workshops to non-marketing people and its been a hugely informative few days for me, let alone the delegates (who, incidentally agreed via their feedback sheets that they valued the sessions). We’ve run into some interesting issues working with groups from a mixture of business, charity and public sector backgrounds and I thought I’d be open and share some of our learning to see if it resonates with others. Having taken a quick straw poll amongst the team, and in pursuit of improvement, here are the things we will be thinking differently about for future workshops. It would be great to hear your thoughts too.

  1. look at your objectives and assess what marketing you can deliver to support them for free (like a basic social media plan)
  2. help them to find smaller initiatives they can deliver ‘under the radar’ and then present a successful outcome to others as the case for rolling out wider-reaching activity
  3. Look at what other similar groups are doing and basically copy what works.

In the continued spirit of open and honest conversations, we’d love to see your thoughts… I’ve showed you ours so please feel free to reciprocate and we can share some ideas with marketers and non-marketers alike.

Kevin is the founder of Bottom Line Ideas, a Trustee and a serial volunteer helping community groups and charities alike get more from their marketing, communciations and fundraising activities.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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