Simplyhealth to donate extra £150k to Heart Research UK for Facebook ‘likes’
Howard Lake | 17 January 2013 | News
Having raised £30,000 for Heart Research UK last year, Simplyhealth is now increasing its target to £150,000 to fund a joint research project with the charity to look at the link between heart health and dental health.
Like the 2012 Facebook ‘like’ campaign, the health company will donate £1 to Health Research UK for every ‘like’ received on its Facebook page.
The campaign is being promoted again with a national TV advert, which runs from 14 January to 10 March 2013.
Clare Lee, Head of Brand at Simplyhealth said: “With the help of our Facebook fans we aim to donate £150,000 to fund a research project that helps us all understand more about how our dental health can affect our heart”.
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As well as useful images and videos, visitors to Simplyhealth’s Facebook page can show their support and become ‘Simplyhealth Supporters’. uploading a picture of themselves, they can share with their Facebook friends the reasons why they choose to support the campaign and encourage others to do the same.
For the past 140 years Simplyhealth has been helping people access affordable healthcare through health cash plans, dental plans and private health insurance to individuals, families and businesses.
www.facebook.com/SimplyhealthUK
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.