Great Fundraising Organizations, by Alan Clayton. Book cover.

Change for Better

Behavioural science lessons in fundraising from the world’s top practitioners.

At last a book that brings behavioural science out of the academic labs and supermarket aisles and makes it relevant to practitioners promoting social good through charity fundraising.


The book brings together 17 global case studies put together by a team of 24 leading practitioners. In 400+ pages they share experiments they’ve conducted on how to apply behavioural science to fundraising. They cover a range of situations from improving street collections to boosting regular giving for humanitarian causes and even improved museum visitor collection boxes.

Change for Better (cover on a blue background)
Change for Better

The comprehensive content is in three parts:

Reviews

“I was impressed was how these charities went beyond traditional research techniques to assess the actual impact of their marketing initiatives.”
Jon Puleston, Vice President, Kantar

“I 100% guarantee any fundraiser, anywhere in the world, will take inspiration from the range of tools and experiences in this collection, and improve the success of their fundraising”
Joe Jenkins, Executive Director of Social Impact The Childrens’ Society

“An invaluable resource for non-profits!”
Su-Mei Thompson, CEO, Media Trust

“A terrific book, jam-packed chapter to chapter with insights, ideas and inspiration from real-world global case studies on how behavioural science can transform fundraising.”
Rory Sutherland, Vice Chairman Ogilvy Group, Author of Alchemy

Illustrations by Su Cabrera.

All profits from the book and the seminar go to Médecins Sans Frontières to support their vital humanitarian work.

Buy on Bookshop.org Buy on Amazon

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