Great Fundraising Organizations, by Alan Clayton. Book cover.

Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

This book, to be published in March 2022, includes case studies of comprehensive campaigns at eight different institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change.

Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.

The case studies include:

The campaign goals of these case studies ranged from $40 million to $5 billion.

About Michael J Worth

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. 

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