Dollar Dash: The Behavioural Economics of Peer-to-Peer Fundraising
Peer-to-peer (P2P) events raise more than $1.5 billion for the top 30 U.S. nonprofit programmes annually. This amount could be much greater if nonprofits better understood the fundamentals of human behaviour and its effect on an organisation’s ability to fundraise. Why do people volunteer and fundraise for causes?
Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behaviour. This book will teach you the keys to acquiring, retaining, and maximising the support of donors and volunteers.
Dollar Dash takes the findings of behavioural economics and applies them to the nonprofit world so development professionals, event planners, board members, and staff can make data-driven decisions. Some of what you will learn is counterintuitive:
- Incentives don’t work – rewarding supporters with valuable gifts is demotivating
- It’s not “all about the mission”
- Great events don’t often raise great money
This book chronicles the real-world examples of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world’s greatest nonprofit thinkers. Dollar Dash will probably change forever the way you approach your P2P fundraising strategy.
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