Great Fundraising Organizations, by Alan Clayton. Book cover.

Hidden Gold

How Monthly Giving Will Build Donor Loyalty, Boost Your Organisation’s Income and Increase Financial Stability.

If your organisation does not operate a monthly giving programme, this book will tell you everything you need to know to get one started.

If your organisation already has a monthly giving program, you’re bound to gain new insight about topics that most non-profits discuss only behind closed doors. This book has been written to help you and your organisation build a highly profitable monthly donor programme.

Author Harvey McKinnon explains how to obtain spectacular financial rewards and increase your organisation’s stability and long-term financial wellbeing.

Edited and with a foreword by Mal Warwick.

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