Must-Have: The Hidden Instincts Behind Everything We Buy
Why do we buy what we buy? Geoffrey Miller, author of The Mating Mind, looks at evolutionary psychology, genetics and consumer research to explain the hidden instincts behind our choices.
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today’s world?
Reviews
“One of the punchiest evolutionary psychologists now publishing … a major work of subversion … it couldn’t be more timely”
Evening Standard
“Intelligent, engaging, exasperating and funny”
New Scientist
