Great Fundraising Organizations, by Alan Clayton. Book cover.

People to People Fundraising: Social Networking and Web 2.0 for Charities

Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts.

Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits.

Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:

Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organisation’s success.

Reviews

“The current volume is a welcome addition to the understanding of uses of the Internet in building donor-nonprofit interaction and relationships in a number of ways. It is the first roadmap that is comprehensive.”
Charitychannel.com, 14 July 2008

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