The Commercial Charity
How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000.
Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organisation.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change.
It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them.
With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organisation into a professional, commercially-adept non-profit. Ultimately, readers will learn how successfully to use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
About Martyn Drake
Martyn Drake is an expert on strategy and commerce in the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more.
Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson’s UK, Sense and Anthony Nolan. More at Profit On Purpose.
Reviews
“An indispensable guide for any leader looking to transform their approach.”
Mark Lever, CEO, Helpforce
“On the nail in terms of major strategy questions, and all the more relevant now given the situation. I suspect that I will be buying more copies for the team.”
Major-General Nick Caplin CB, CEO, Blind Veterans
“I have always believed that charities and charity leaders are stronger if they are more commercial. I have already ordered copies of this book for everyone in my organisation.”
Richard Hawkes, CEO, British Asian Trust
WATCH: how to improve non-profit performance
Order direct from the publisher and get 20% off with the code FMK20.
Or order from bookshop.org:
Buy on Bookshop.org Buy on Amazon 