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The Giving Code

How charities can increase their unrestricted income

Are you looking to grow your charity’s income reliably? The values-driven fundraising system outlined in this book helps you build trust with donors and create giving habits that last a lifetime. All this, without heavy pressure, guilt trips or transactional pitches.

“The Giving Code” offers invaluable insights on how small to medium-sized non-profit organisations can achieve consistent and reliable growth in their unrestricted income. This book presents a groundbreaking approach that unveils the secrets of cracking the Giving Code, enabling non-profits to secure their future and attract enthusiastic donors in abundance.

Rachel Collinson’s “The Giving Code” offers a roadmap to non-profit success by harnessing the power of donor values. This book empowers organisations to leave behind the traditional methods of fundraising and embrace a transformative approach that cultivates meaningful connections and sustainable growth. With its practical strategies and actionable insights, this book equips non-profits with the tools they need to thrive in an ever-changing philanthropic landscape.

The Giving Code - by Rachel Collinson. Hardcover version.
The values-driven guide to thriving during the economic storm.

The author has worked in the non-profit sector for over 24 years and has worked all over the world with charities of all kinds. In this book she provides simple, step-by-step guidance and real-life examples of successful fundraising campaigns.

WATCH: The Giving Code Crowdfunder

Rachel crowdfunding the publication of the book using Crowdfunder. She passed her initial target after 28 days.


“If regular giving is the baking of the fundraising world, Rachel Collinson is Mary Berry. This book gives you a recipe that you can follow in your own time, in your own way, with confidence. She teaches us which ingredients truly make a difference. She covers how to keep donors coming back for more. Perhaps most importantly, she gives realistic advice that large and small charities alike can apply. This is the essential regular giving guide.”

Andy King, Fireside Fundraising

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