Great Fundraising Organizations, by Alan Clayton. Book cover.

Think Small: The Surprisingly Simple Ways to Reach Big Goals

Think Small by Owain Service and Rory Gallagher is a simple and accessible book for success, based on seven scientifically tested steps that really work.

Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level.

For the first time, Think Small takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Find out more about the work Owain and Rory do.

Animation by Gemma Green-Hope.

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